COPYWRITER

FRAZEX LLC (02.2025 - PRESENT)
Content Manager
- Managing and curating website content (Frazex.com, Inloya.com, Yes-class.az).
- Writing high-quality texts for blogs, social media, and marketing campaigns.
- Overseeing social media strategy and engagement.
- Creating business presentations for partners and clients.

COMPETO LLC (01.2020 - 10.2024)
Copywriter
- Translated and wrote marketing copy for Umico App & Umico.az, ensuring brand consistency.
- Developed engaging advertising texts for Instagram & Facebook, increasing user engagement.
- Created SEO-optimized blog articles to improve website traffic and search rankings.
- Adapted content for different audiences (formal/informal tone) based on target market analysis.
- Managed email marketing campaigns, writing compelling newsletters that boosted open rates.
- Worked closely with designers & developers, ensuring seamless content integration on websites and apps.

PUBLICIS / ZENITHOPTIMEDIA (11.2018 - 10.2021)
SMM Specialist & Copywriter
- Develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives.
- Monitor and maintain brand consistency across all marketing channels and materials.
- Developed and executed social media campaigns for Bravo, Red Bull, Nestlé and Bakcell, increasing brand engagement.
- Analyzed audience insights and campaign performance, optimizing content strategy for higher ROI.